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		<h1>Role of Sales in Enterprise Technology Products</h1>
		<div class="user">By Navid Safabakhsh</div>
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				Let’s start with… do enterprise clients care for “trying” products before they buy it?
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				Yes. They do. They just don’t know it’s ok to act like that. We have lots of bad IBM-like examples of conducting business. Most people will make the case for enterprise caring for a trusted partner much more than a better product. That’s bull. The process can definitely be optimized.
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				It’s about knowing more information. It’s about understanding what you are purchasing. Most importantly, it’s about not wasting time. Enterprise or not, you don’t want to be responsible for purchasing a poor product.
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				Buyers are getting smarter and demand more. We all know that. So why aren’t enterprise clients changing the way they demand information? It’s simple.
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				They usually aren’t the end users are the product that they purchase. That’s a serious issue. It’s massive.
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				Most of us in the web world are use to completely different purchasing dynamics. We are use to a predictable experience. It’s the idea of trying before buying. It makes complete sense and we are demanding it now more than ever.
			</p>
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				Going back to enterprise… The issue is the role of sales. They are confused about where their client interaction begins. You can create a more scalable sales organization by creating a better “try” funnel and still inserting sales but only when it makes sense.
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